Grant Houston – User Experience & Product Design Leader – Natural Structure

Designing complex systems and driving measurable business outcomes.

I am a UX & Product Design Leader who owns the end-to-end evolution of digital ecosystems across Web, Mobile, Enterprise SaaS, and Next-Gen Hardware.

Reduced Support Calls by 45%

Pitched, designed, and deployed a progressive contextual help system for EP SmartPO and MyEP that walked users through complex tasks, driving down customer service load within two months of launch.

Regulated Medical Innovation

Co-led research and interaction design for Nevro’s FDA-regulated HFXiQ™ app via Karten Design, empowering chronic pain patients to safely control implanted spinal cord stimulators and track real-time therapeutic outcomes.

2,300% Workflow Efficiency Boost

Architected the backstage Quality Control screening tool for Disney’s MoviesAnywhere.com, compressing a painstaking 4-hour manual movie review process into a seamless 10-minute workflow and clearing a 7,500-title catalog backlog.

Optimized Commerce Channels

Streamlined omni-channel conversion mechanics and user communication loops across diverse retail and media landscapes, eliminating structural interface bottlenecks and alignment friction.

Increased Cart Conversions by 23%

Redesigned mobile and desktop checkout flows for HauteLook and Nordstrom Rack, resulting in an immediate 23% boost in purchase completion and a 35% reduction in customer shipping errors.

Enterprise & Omnichannel Scale

Overhauled the end-to-end digital booking pipeline across 2,000+ physical locations for PublicStorage.com, translating high-friction moving logistics into smooth transactional interactions.

Photo collage of whiteboard wireframe sketches and a designer writing on a whiteboard during a working session

The Strategic Edge: Core Capabilities



15+ Years of Design Leadership

Specializing in systemic Information Architecture, complex user flows, and high-fidelity microinteractions. From zero-to-one concepts to legacy product modernization, I build and scale human-centered digital strategies.

Omnichannel Ecosystem Strategy

Expertise in designing seamlessly across desktop browsers, native mobile apps, TV interfaces, and next-gen physical hardware, safeguarding a continuous user journey at every digital touchpoint.

Enterprise, B2B, and B2C Mastery

Well-practiced in navigating complex enterprise environments with high-density data requirements as well as consumer markets where conversion, speed, and clean alignment are paramount.

Cross-Vertical Adaptability

Proven success injecting immediate strategic value into E-commerce, Entertainment, Fintech, SaaS Payroll/HR, and Medically-Regulated ecosystems through a deeply immersive approach to product onboarding.

Diverse Scale: Startups to Global Giants

Trusted to guide product design across hyper-growth startups, market-disrupting in-house divisions (Disney, DirecTV, CrowdStrike), and elite global digital consultancies like Sapient and Schematic.

Rare Engineering Fluency

Having spent my early career as a full-stack web developer and database designer, I speak the exact language of engineering. This foundation builds immediate rapport with development leadership and slashes handoff drag.