Grant Houston – Natural Structure

Designing products that make complex systems feel simple.

I’m a product designer with 20+ years of experience designing healthcare, enterprise, and consumer products. I work across interaction design, information architecture, visual design, and high-fidelity prototyping to create experiences that are intuitive, accessible, and built to ship.

 

From mobile healthcare apps and cybersecurity platforms to e-commerce and film production tools, I’ve helped teams simplify complexity, improve usability, and deliver measurable business outcomes through thoughtful product design.

Selected product design outcomes.

24x Faster Workflow

Designed a custom media review experience that reduced movie quality-control reviews from four hours to ten minutes and helped eliminate a backlog of more than 7,500 titles.

45% Fewer Support Calls

Designed contextual guidance systems that helped users complete complex workflows independently, reducing customer service demand within two months of launch.

23% Higher Checkout Completion

Redesigned mobile and desktop commerce flows for HauteLook and Nordstrom Rack, increasing completed purchases while reducing customer shipping errors.

FDA-Regulated Mobile Healthcare

Led UX and interaction design for a patient-facing mobile application that allowed users to safely manage implanted spinal cord stimulation therapy.

Photo collage of whiteboard wireframe sketches and a designer writing on a whiteboard during a working session

How I Work

Understand the Problem

User interviews, workflow analysis, journey mapping, and close collaboration with customers and stakeholders to uncover the root cause of usability issues.

Explore the Solution

Rapid concept generation, information architecture, interaction design, and high-fidelity prototypes used to evaluate multiple directions before development begins.

Refine the Experience

Careful attention to hierarchy, accessibility, interaction details, and design systems to create products that feel intuitive from the first interaction.

Design for Delivery

Partnership with product managers and engineers to translate concepts into production-ready specifications and shipped experiences.

Scale Across Platforms

Experience designing for desktop, mobile, connected TV, e-commerce, enterprise administration, and medically regulated healthcare products.

Bridge Design and Engineering

Early-career experience as a web developer provides a strong technical foundation and helps streamline communication, feasibility discussions, and implementation.

What I Design

Mobile Applications

Healthcare, entertainment, commerce, and consumer experiences designed for native mobile platforms.

Complex Enterprise Products

Administrative tools, operational workflows, security platforms, and data-rich business applications.

Design Systems

Reusable components, interaction patterns, accessibility standards, and scalable product foundations.

High-Fidelity Prototypes

Interactive prototypes used for stakeholder alignment, usability testing, and rapid iteration.